📑Understanding Token Launches

Tokens can allow platforms to leverage new possibilities, such as increased decentralisation, bootstrapping, fostering community growth, creating financial primitives and overcoming the Cold-Start problem.

Why Token Launches?

A token launch is a fundraising method used by blockchain projects to distribute their native tokens or digital assets to investors and the public.

A token launch is about more than just the launch; it's a tool to supercharge a project's go-to-market strategy. A well-executed token launch serves as a potent marketing tool and go-to-market strategy, fostering community growth, enhancing platform value, and boosting liquidity, while also benefiting other key activities such as PR, partnerships, user onboarding, and market adoption.

However, tokens are often used as quick cash grabs with limited utility and poor tokenomics.